Life insurance is a tricky business.The first thing you must decide is what kind of life insurance is suitable for you. Some choices are term, universal and whole life . Each of these satisfy different needs and goals.The first thing we do is explore which type is the most suitable for each person. Once that is established we can "shop the market" for the best price. This is essential because there are vast differences in price from carrier to carrier. As a result, we frequently choose a different carrier for each family member. Remember! "Our mission is to make a difference in at least one person's life every day!".